Throughout 2016, ICWE designed and implemented the PR for several campaigns by the European Union Intellectual Property Office (EUIPO). The campaigns have now been successfully completed.

EUIPO’s campaigns included a study on counterfeit medicines and their economic consequences, as well as a study on the impact of intellectual property rights on the EU economy, conducted in cooperation with the European Patent Office (EPO). A special highlight was the December Christmas campaign that summarised the results of nine studies on the economic impact of trademark counterfeiting in a range of sectors.

ICWE supported the launch of the two studies with national presswork in several European countries; for the Christmas campaign, 27 EU member states were targeted.